In today’s competitive marketplace, it takes a commitment to product excellence combined with proven creative skills to launch or maintain a brand successfully. If you’ve got the right product, you’re halfway there. Just remember, the other half: Stephen Kravette’s Creative Works.

Stephen was solely responsible or a key member of the creative group that developed the name and/or branding strategies for all the brands, products, and companies listed below. For many of these companies, he was also responsible for ongoing advertising creative direction and copywriting.

Recently, Stephen was the Idea member of a 3-person Branding and Product Strategy Team at Event Zero, at that time a national web development firm with more than 300 employees. He worked on naming, theme-lines, and other branding projects for their New York City and Boston offices.

· SAAB
(branding and positioning)
· Lotus
(branding, naming, and positioning for 1-2-3 product)
· Timberland
(branding and positioning)
· McDonald’s
(branding, naming for regional NE products and promotions)
· H.P. Hood
(branding and positioning for dairy product line)
· Salomon
(corporate branding and sports product positioning)
· Landlubber Clothes
(branding and positioning for casual clothing line)
· J. Homestock
(branding and positioning for home furnishing retail chain)
· PUCH mopeds and bicycles
(branding and positioning)
· Many more smaller financial and high-tech products and services

At Event Zero:

· TeleKnowledge Inc.
(Total-E, naming for a web B2B accounting product)
· National Cooperative Bank
(Capital Avenue, web-brand name and theme)
· Grand Expeditions
(branding strategies for an enhanced web presence)
· CyberPix
(branding, naming, and themeline assignments)