Who says retail ads have to be dull?
J. Homestock opened with a bang. Also with a multimedia campaign announcing the most unique furniture delivery idea in years: “You take it with you.” After five years of award-winning newspaper and television ads and record-breaking sales, J. Homestock was merged into the largest furniture chain in New England and New York. All that time, Stephen Kravette’s copy and creative direction helped to position their warm and unforgettable shopping experience and made each store a winner.
This Bessey’s
coupon ad?
Not
much
to
add
to
the
obvious.
But
you'd
be
surprised
how
many
bottles
of
Bessey’s
juice
moved
off
supermarket
shelves
every
time
it ran!
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From Surplus Workclothes
to Top Fashion Brand
in Two Years
Landlubber Clothes began in a surplus outlet for a manufacturer of industrial workclothes. The time was right. Stephen’s creative approach and positioning were even more right.
Landlubber’s first campaign, Beautify America, moved them into fashion as a brand to contend with.
Their second campaign, Nothing Is Better Than Landlubber Clothes, was the first series of clothing ads in history not to show any product.
By concentrating on the feeling of freedom the clothing line created, Stephen helped move the brand from nowhere to third place in national market share, just behind Levi and Lee.
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For years, the only serious brand
for serious campers.
Palco, a famous but tired
old regional brand, emerged
as a growing national line
of outdoor products
just as camping became
a major American pastime.
Their products themselves
remained pretty much the same.
But their advertising approach,
under Stephen Kravette’s
creative direction and copy,
changed completely
and attracted
a whole new generation
of people who love
the great outdoors.
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Big news! Big campaign.
The moped arrives in America.
When the moped first showed up in the US from Germany as a new kind of transportation option, Stephen Kravette was called in to help establish a market niche for the new product.
His multimedia announcement campaign introduced the Puch moped as an engaging Go-Between that made getting to any destination much more fun.
First year sales significantly exceeded the manufacturer’s expectations.
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Repositioning one of New England’s
oldest brands.
Everyone thought the
famous old S.S. Pierce
brand was dying on the
vine. But Stephen
Kravette’s creative
direction & copy stopped
a stuffy old image from
keeping a younger
generation of shoppers
away from a great
contemporary spirit. His
contributions to a total
makeover creative
campaign successfully
re-established the
entire food & beverage
product line as a
trendy new choice from
Maine to New York City.
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One Billboard. One Overnight Sensation.
Just one
strategically placed
outdoor board
on the Mass Turnpike
and one catchy message
launched OffiCenter
office furniture sources
in the greater Boston area.
The Creative Director
and Copywriter
was Stephen Kravette.
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