HIGH IMPACT CREATIVITY IN ALL MAJOR ACCOUNT CATEGORIES:

AEROSPACE Hamilton Standard Division (UTC) Norden Division (UTC) United Technologies International AGRICULTURE & FARM Hoof Bond AUTOMOTIVE SAAB (National Campaign) Minit Auto Care Peter Fuller Cadillac-Olds BABY PRODUCTS Kantwet (carseats and  bedding) The First Years (full line) BANKS Boston Five Cent Savings (MA) Foundation For Full Service Banks Industrial National Bank (RI) New England Merchants Bank (MA) Society For Savings (CT) U.S. Trust Company (MA) Vermont National Bank Workingman’s Cooperative (MA) BEVERAGES Bessey Juice Connecticut Fresh Milk Assoc. H.P. Hood Lincoln Juice New England Pepsi Bottlers SALOMON A new consumer film for Salomon Ski Bindings produced a Silver Hugo Award For Excellence at the Tenth Annual Chicago International Film Festival... and a 20% increase in unit sales. Playing to large audiences acxross the country on TV, in ski shops, and at ski resorts, it first introduced the expression “GO FOR IT!” into American jargon. The creative director/writer, from concept through script, shooting, mix, and final edit was Stephen M. Kravette. BOOKS Merriam-Webster Dictionaries BUILDING PRODUCTS Anaconda American Brass Binghamton Metal Forms Grinnell Stanley Works CHARITABLE ORGANIZATIONS Massachusetts United Way CHEMICALS Shawinigan Resins CLOCKS & TIMERS Edwards Ingraham Communications Cellular One New England Telephone (NYNEX) Metromedia Communications On Page Communications SpaceShot Communications Ltd. Zip Call Paging Services COMPUTER (HARDWARE) Data General Kodak International Treasury Systems STS Axiom Testing Systems COMPUTER (SOFTWARE) Bradford Trust Systems Kodak Macsyma Watcom DIRECT MAIL (NATIONAL) Data General Computer Stores National Fire Protection Assoc. EDUCATION Boston University ELECTRICAL Arrow-Hart & Hegeman High Voltage Engineering Corp. ELECTRONICS Hamilton Standard (UTC) Instrument Development Labs. Kollmorgen Corporation Norden Division (UTC) FAST FOOD FRANCHISES New England McDonalds North Shore Burger Kings Pizzeria Uno Landlubber After just a few years of imaginative branding and exposure on a relatively bare budget, Landlubber emerged as the youth market’s new generic name for jeans in New York, San Francisco, Boston, Paris, and Copenhagen. The creative director/writer, from brand obscurity to third-place market share, was Stephen M. Kravette. FIBERS AND FASHION Compo Industries DuPont Corporation Landlubber Clothes FIREARMS Colt Mossberg Sturm, Ruger FITNESS Fitcorp Centers & Programs Certified Yoga Instructor Doctor of Naturopathy (N.D.) FOOD B&M Baked Beans Colombo Yogurt Cookies To Scoop Hillcrest Chickens Hublein products H.P. Hood Kasanof Bakery Muscle Pasta NECCO Wafers and Candies Stateline Potato Chips Table Talk Pies Wm. Underwood Products J. HOMESTOCK From the day of the opening of their first warehouse-showroom, uniquely compelling advertising was acknowledged as the primary reason for steadily progressing growth to one of the nation’s largest home furnishings retail chains ... and their subsequent acquisition by R.H. Macy’s. The creative director/writer was Stephen M. Kravette.

MORE THAN 150 CREATIVE AWARDS! First Place TV, Direct Mail, Trade Campaigns-Boston Adv. Club (Hatch). Silver Medals- Boston Art Directors Club. Silver Hugo-Chicago International Film Festival. Gold Medal-Potato Chip Institute of America. First Place National Newspaper Campaign-Adv. Federation of America. First Place TV, Newspaper, Billboard, Annual Report-Hartford Adv. Club. First Place-International Ski Film Festival. Gold Award- National American Catalog Competition. Distinctive Merits from ANDY (NY Ad Club) and One Show (NY Copywriters and Art Directors Clubs). Citations from CA Magazine, Deutsch and Shea, and many many more! FURNITURE Bradford Furniture J. Homestock Paine Furniture Scandinavian Design HOTELS & RESTAURANTS Colonial Hilton Inns Flatley Tara Hotels Saunders Hotel Company The Park Plaza Hotel The Lennox Hotel The Copley Square Hotel HOUSEWARES Fuller Brush Stanley Hardware & Home Products Stanley-Judd Drapery Hardware INSURANCE SERVICES Associated Insurance Companies/CT Maine Fidelity & LIfe Massachusetts Indemnity & Life Massachusetts Mutual Mutual Benefit Life (NJ) Phoenix of Hartford (Life) Phoenix Mutual (Casualty) Unionmutual INVESTMENT SERVICES Fidelity Investments PMA Commodities LIQUORS Carling Black Label Beer Julius Wile & Sons   Benedictine   Dry Sack   Pernod   Peter Dawson Scotch S.S. Pierce (complete line) MACHINE TOOLS Hamilton-Zeiss E/B Welders New Britain Machine Company MANUFACTURING Anaconda American Brass Fafnir Bearings Stanley Steel & Steel Strapping MEDICAL Audovox Hearing Aids Charles River Laboratories Dyonics Medical Equipment International Medical Labs MUSIC Zildjian Cymbals OFFICE EQUIPMENT Bassick Casters Nashua Corporation OffiCenter PERFUME Angelique S.S. Pierce One single advertising campaign completely rebranded and repositioned S.S. Pierce, reversing its outmoded 150-year-old image and declining wine & liquor sales curve.  The creative director/writer was Stephen M. Kravette. PERSONNEL AGENCIES James McLellan Agencies New Boston Agency New Boston Temps Richard  P. Rita Agency RitaGirl Corporation PETROLEUM Gibbs Gasoline Texaco White Fuel PIPING & PLUMBING Anaconda American Brass Grinnell POWER TOOLS Millers Falls Stanley Works United Shoe Machinery Corp. PRINTING Ben Mont Spencer Press Sunshine Greeting Cards RECOVERY & SALVAGE SS Republic Expedition Branding Assignments: SAAB, Lotus, McDonald’s, Fleet, S.S. Pierce, Salomon, H.P. Hood, Landlubber Clothes, Timberland, Colombo Yogurt, and many smaller regional companies. REAL ESTATE DEVELOPERS Charles River Park (Boston) Evergreen Valley (ME) The Flatley Company    Residential and  Commercial Fox Properties A.J.  Lane and Lane Homes Quechee Lakes (VT) RECRUITING Hamilton Standard Lycoming Massachusetts Indemnity & Life Massachusetts Mutual RETAIL Alpine Ski & Sports (RI chain) Ann & Hope (MA/RI broadcast) Bloomingdale’s (NY) Burlington Mall Fayva Shoe Stores Greater Lowell Auto Dealers Assoc. Kings Department Stores Milton’s Clothing (broadcast) Ski  Town,  USA  (MA chain) Zayre’s (broadcast & promotions)

SHOES Belgrade Shoe Company Brocton Shoe Company Dexter Elevators Moxees Richlee Shoe Company SILVERWARE Gorham International Silver SPORTING GOODS Bobby Orr Rally Skates & Hockey Equipment Caber Ski Boots Fischer Skis General Tire Bicycle Line GEZE Ski BIndings Munari Athletic Shoes Palco Camping Equipment PUCH Mopeds PUCH Bicycles Salomon Ski Bindings Spalding Ski Equipment TELEVISION SERVICES Cablevision Corporation Entervolve Inc. Nashua Cablevision Pike Productions SOCIETY FOR SAVINGS   A unique inflation fighting public service program for New England’s largest savings bank measured a better than 600% consumer favorability ratio. Hatch Awards judges responded with a First Place TV Campaign Bowl and the comment: “It’s brilliant! I’m surprised it didn’t come out of one of the top New York shops.” The creative director/writer was Stephen M. Kravette. WEBSITE CONTENT AND BRANDING STRATEGIES Complete branding, theme and voice development, content and copywriting for dozens of companies including: TeleKnowledge: B2B web software Viacord: Stem cell storage CapitalAvenue: Online business banking services Grand Expeditions Tavel General Cigar/Cigar World Boston Market Frozen Foods Dunkin’ Doughnuts EXPERIENCE SELF-EMPLOYED CREATIVE DIRECTOR AND COPYWRITER More than 20 years. Clients range from small start-up companies to Fortune 500 corporations. Projects include comprehensive multi-media campaigns, ongoing newsletters, sales training aids, complete website branding and content management, web promotions, and email campaigns. Networked with talented full-service graphic and production resources for completion and follow-up when required. Also able to work with your own visual designers or in-house staff. VICE PRESIDENT AND CREATIVE DIRECTOR 5 years. Key contributor to growth of Marvin & Leonard Advertising from a staff of less than 10 to Boston’s fifth largest agency with 55 people and 700% more billing. Jointly responsible for all concepts; solely responsible for all copy and music produced by the agency. COPY SUPERVISOR 3 years. Supervised creative output for group of showcase accounts at Kenyon & Eckhardt’s Boston office. Wrote and produced more than 75 TV spots per year. Member of New York Office's International creative team of account troubleshooters and new business developers. COPYWRITER Wilson, Haight & Welch, Htfd, CT. Technocopy, NYC, NY. GRADUATE Clayton College, AL. Doctor of Naturopathy Degree with Honors. Trinity College, Hartford, CT. BA. Bronx High School of Science and Hunter College Elementary School, New York City CREDENTIALS Books Successful published works: Complete Relaxation Complete Meditation Get A Job In 60 Seconds Get A Raise In 60 Days Alternatives To Aging Television Wrote, produced, and helped sell three full-length television specials in 40 major U.S. markets. One received a nomination for an EMMY award. Theater Wrote book, music, and lyrics to: THE MAN WHO LAUGHS, an original musical drama based on Victor Hugo’s novel. And MUSIC CHANNEL! ™ , an original stage musical concept. Co-authored, produced and directed NEVER DO TODAY, a profitmaking regional summer musical theater venture in 4 major New England cities. Music Created words and music for hundreds of songs and musical compositions. Also wrote, produced, and directed more than 50 musical advertising themes for sponsor identification & broadcast commercial jingles. Business Cofounder and President of MediPatch Laboratories Corporation for 2 years. The company researched, developed, and marketed alternative healthcare products derived from naturopathic and homeopathic origins to consumers, retailers and healthcare professionals.