“I believe that the website for every product or service needs a special voice of its own, one that enhances and extends brand image and stands out from the crowd of similar products and services offered to any specifically targeted audience on the internet. That unique voice, properly conceived and consistently delivered, will reach the minds, touch the hearts, and stimulate an immediate purchasing response from prospective customers in the primary market audience. When they encounter it as they search or surf the web, they will find themselves in resonance with it.” -- Stephen Kravette	Websites enhanced by Stephen Kravette’s branding direction, content writing, and web-voice skills include: · Dunkin’ Doughnuts · National Cooperative Bank (Capital Avenue) · Viacord (stem cell research and umbilical cord blood storage) · Grand Expeditions (high-ticket travel) · General Cigar · TeleKnowledge (content accounting software) · Boston Market Frozen Foods · Barber Brothers (New England’s largest gift retailer)